5 reasons ‘soft life’ isn’t just for women — Men deserve it too

In Ghana and the world, the notion of the “soft life” has often been associated with women—luxury, relaxation, and emotional well-being. However, as societal norms evolve, there’s a growing recognition that men too deserve to embrace a lifestyle centred on ease, self-care, and emotional balance. This shift is not about rejecting hard work but about redefining strength to include vulnerability and self-awareness.
It is very important that choosing the soft life as a man does not make you any less of man. It just means that you are prioritizing tourself.
Here are five compelling reasons why Ghanaian men should embrace the soft life:
1. Prioritising Mental Health
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In Ghana, mental health issues among men are often overlooked due to cultural beliefs that associate mental illness with curses or spiritual attacks . This stigma discourages men from seeking help, leading to untreated conditions and, in severe cases, suicide.

Globally, men are more likely to commit suicide than women, with some studies indicating that men account for about 75% of all suicides . Adopting a soft life encourages men to seek support, engage in self-care practices, and prioritise their mental well-being.
2. Breaking the Silence on Emotional Expression
Traditional Ghanaian masculinity often discourages men from expressing vulnerability, with phrases like “boys don’t cry” reinforcing emotional suppression .

This cultural norm can lead to emotional isolation and mental health challenges. The soft life promotes emotional openness, allowing men to express their feelings, seek help when needed, and build stronger, more supportive relationships.
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3. Challenging Societal Expectations
Ghanaian society often places heavy expectations on men to be the primary breadwinners and to uphold traditional roles without showing weakness . These pressures can lead to stress and burnout.

Embracing the soft life means challenging these outdated norms, recognising that seeking balance and self-care is a sign of strength, not weakness.
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4. Enhancing Physical Health
Chronic stress and neglect of self-care can lead to various health issues, including hypertension and heart disease.

The soft life encourages men to engage in activities that promote physical health, such as regular exercise, adequate rest, and healthy eating. By prioritising these aspects, men can improve their overall health and quality of life.
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5. Fostering Personal Growth and Fulfillment
The soft life is not about avoiding responsibility but about creating space for personal growth and fulfillment. By embracing self-care, emotional expression, and challenging societal expectations, men can lead more balanced and fulfilling lives. This approach allows them to pursue their passions, build meaningful relationships, and contribute positively to society.

The soft life is not a gendered concept but a holistic approach to living well. By embracing its principles, Ghanaian men can foster better mental and physical health, build stronger relationships, and lead more fulfilling lives. It’s time to redefine masculinity to include self-care, emotional expression, and intentional living.