What began as an ordinary livestream turned into a horrifying scene as 23-year-old Mexican beauty influencer, Valeria Márquez, was fatally shot while interacting with fans on TikTok.
The incident occurred on May 13 at her beauty salon, Blossom the Beauty Lounge, in Zapopan, Jalisco.
Viewers were left in shock as an individual, disguised as a delivery man, calmly entered the salon and opened fire—shooting Valeria in the chest and head.
The chilling attack was caught on camera, abruptly ending the stream and leaving online audiences stunned.
Just moments before the shooting, Valeria had expressed concern about a suspicious “expensive gift” that someone had attempted to send her—a detail that now appears disturbingly linked to the incident.
Local authorities are treating the case as a femicide, a grim reminder of the ongoing wave of gender-based violence in parts of Mexico.
Valeria’s murder has reignited public outcry about the safety of women, especially those in the public eye.
The investigation is ongoing, and police are working to identify the attacker and uncover the motive behind the crime.
