Afenyo-Markin’s speech reflects stark IMANI Sentiment Report on NPP’s decline – Franklin Cudjoe

Founding President of IMANI Africa, Franklin Cudjoe, has hailed a speech delivered by Alexander Afenyo-Markin at the New Patriotic Party’s (NPP) recent Delegates Conference as the only honest reflection of the party’s dire state, warning that failure to change course could have lasting consequences.

In a Facebook post on Monday, Cudjoe stated, “Only one speech spoke to the existential threat of decay the party faces unless it changes course.

“That speech was given by Alexander Afenyo-Markin.” He added that the Minority Leader’s address closely aligned with findings from IMANI’s soon-to-be-released Sentiment Analysis Report covering June 16 to July 16, 2025.

Key insights from the IMANI report include:

• Only 3.9% of the public’s sentiment toward the NPP was positive, with a concerning 3:1 negative-to-positive ratio.
• Internal party wrangling, links to electoral violence, and leadership uncertainties are major contributors to negative perception.
• A potential redemption lies in the 84.1% neutral sentiment, which IMANI says can still be swayed with strategic communication and unity.
• Youth-oriented digital platforms offer growth opportunities for the party’s digital presence.

“Without swift action to address internal divisions, clarify leadership succession, and distance itself from violence, the NPP risks permanent reputational damage,” the report warns.

Cudjoe went on to share excerpts from Afenyo-Markin’s speech, which he believes directly address these concerns.

In the speech, Afenyo-Markin urged party members to confront disunity and ambition with honesty and discipline.

Among the notable quotes from the Minority Leader were:

• “Our 2024 loss exposed our cracks… Yet this defeat is not our end. It is our crucible, fortifying us for the battles ahead.”
• “Let us rise above the temptation to win at all costs and choose instead to serve at all costs.”
• “If we choose unity over ego, purpose over personal ambition, no force can ever stop us in 2028.”
• “No matter how talented a leader is, they are nothing without a united, disciplined and visionary party behind them.”

He further cautioned that internal discord and egoism had severely damaged the party’s image, stating: “That belief must reflect in our tone, our language, our strategy and our posture towards one another. Internal discord, suspicions and disunity have cost us.”

On policy direction, Afenyo-Markin reiterated the party’s commitment to inclusive growth and law and order:

“We believe in inclusive growth that lifts farmers, teachers, traders and students together.”

Cudjoe’s post concludes by affirming that IMANI’s analysis is rooted in rigorous data: over 4,700 posts reaching 31 million users across platforms like Facebook, TikTok, YouTube, X (formerly Twitter), and news sites, both in Ghana and among the diaspora.

He notes the findings should be considered alongside other tools of public research such as polls, focus groups, and grassroots data. The full report is expected to be published later today.