The Deputy General Secretary of the New Patriotic Party (NPP), Haruna Mohammed, has rubbished assertions by the Minister of Communication, Digital Technology, and Innovation, Samuel Nartey George, that government efforts have led to a reduction in DStv subscription prices.
Speaking on The Big Issue on Channel One TV, Haruna Mohammed insisted that the supposed price adjustment is merely a marketing strategy by MultiChoice, the parent company of DStv, to boost patronage.
“Sam George’s effort yielded no results. Go to the DStv site if it was not a promotion. What they are doing, I tell you, is a promotion for them to get people to come and patronise the DStv package of DStv, which they have been doing consistently,” he argued.
He maintained that nothing has changed on his own DStv account, describing the move as a temporary offer rather than a government-driven price reduction.
“The price of the package on my DStv portal is still the same amount; nothing has changed. It remains a promotion, and after three months, they will decide whether to continue the promotion or to stop it. That’s what is happening in the marketing circle,” Haruna stated.
His remarks directly counter Sam George’s earlier comments that the government’s engagement with MultiChoice had secured tangible savings for Ghanaian viewers.
In an interview with Channel One TV monitored by MyNewsGh, the Minister had explained that the new arrangement with MultiChoice was designed to improve value for money, not just reduce nominal prices.
“I’m getting a bowl of waakye that satisfies me,” Sam George said, using a food analogy to describe the deal’s benefits. “Today with what we’ve announced from the 1st of October, if I paid for family, which was 190 Ghana, I will still get my compact the same way… football.”
According to the Minister, the new policy allows subscribers on lower-tier packages to access higher-tier content at no additional cost, effectively translating into a 50% price cut in real terms.
He clarified that this was not a one-off promotion, emphasizing that a pricing review committee would ensure the benefits are sustained.
However, Haruna Mohammed remains unconvinced, maintaining that the supposed discount is purely a corporate promotion, not a government achievement.
“After three months, they will decide whether to continue or stop it. That’s what happens in marketing , it’s not government policy,” he reiterated.
