Media personality and PRO of King Promise, Tilly Akua Nipaa has shed light on the extraordinary bond between Shatta Wale and his fanbase, describing the dancehall icon’s connection to the streets as the key to his enduring relevance.
During a conversation on Joy Prime with host Asieduwaa Akumia monitored by MyNewsGh.com, Tilly remarked that despite limited publicity ahead of the ShattaFest celebration, thousands of fans filled the Black Star Square in Accra, a testament to the singer’s unmatched grassroots influence.
According to Tilly, Shatta Wale’s power lies in his authenticity and the loyalty of the street audience that identifies with him. “He has always connected to the core of the streets,” she explained.
“There are even songs that don’t make it to mainstream radio but dominate the streets. His people don’t need a billboard to know when he’s celebrating.”
She emphasized that what many outsiders see as chaos is, in fact, the purest form of fan devotion.
From the “Shatta Togo” team to groups from various localities, the camps coordinated among themselves, not for corporate appeal but for their own cultural connection to the brand.
To Tilly, ShattaFest wasn’t a typical public event but rather an internal celebration of identity. “It wasn’t for us, the general public,” she stressed. “It was a Shatta family affair.”
