Ghanaian gospel musician Sonnie Badu has defended taking sponsorship from condom companies for gospel initiatives, stressing that it is not inherently inappropriate.
Speaking on Angel FM Kumasi monitored by MyNewsGh.com, Sonnie Badu explained that many married couples also use condoms for birth control, and that sponsorship should not automatically be associated with immoral behavior. He added that in the pursuit of excellence, securing funding is often challenging, and gospel musicians sometimes have to consider unconventional sponsorships to achieve their goals.
“The level of excellence we want to pitch, I don’t think any gospel musician has ever had a company willing to invest over 100 million dollars,” he said. He noted that traditional funding avenues, such as banks, often decline support for gospel projects due to their target clientele.
Sonnie Badu said he would ensure any sponsorship from a condom company is handled responsibly, including having the company create appropriate adverts to avoid sending the wrong message. He drew a similar comparison to alcoholic beverage companies, noting that many also produce soft drinks, which could be safely used for sponsorship.
He emphasised the financial challenges gospel musicians face, pointing out that pastors are often unable to provide substantial funding, making sponsorships an important means to realise high-quality projects.
Dr. Badu’s comments highlight the delicate balance between maintaining gospel values and securing resources to produce impactful gospel music initiatives.
