Today is August 7, 2025, the deadline the Communications Minister, Sam George gave to Multichoice to reduce the prices of their subscriptions or risk losing their license.
Multichoice owners of DStv in a press statement expressed shock at the position taken by the Minister and asked for reconsideration.
However, Sam George, in a response, indicated that DStv does not take the Ghanaian people seriously, considering their press statement.
He insisted that his position on the issue should be maintained and called for a 30% reduction in subscription fees.
Sam George’s position expressed in a social media post read “I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.
This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase.
I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected.
They proposed that I allow them maintain the collection of the exorbitant bouquet prices as they stand but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?
For far too long, corporations have fleeced the Ghanaian people. There has been a RESET and it demands a new style of public service that is fiercely protective of the Ghanaian people. I remain empathetic to the Ghanaian staff of DStv but I believe that they should stand with the rest of us as we demand what is right for us.
I remain open to “constructive engagements” that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.
For God and Country”.
