Sam George has framed the DSTV intervention as part of a broader push for regional pricing fairness.
Pointing to comparative data, he argued Ghana has been pricier than peers and that the recent adjustments help close that gap.
“Ghana is still more expensive than Liberia, Botswana, Eswatini, South Africa, Angola, Nigeria,” he told said on Channel One TV monitored by MyNewsGh, using the comparison to justify urgent action on local affordability.
A key feature of the change is flexibility across bouquets; the minister emphasised the deal is not tied to a single package but is “bouquet agnostic,” allowing customers to jump packages in ways previously disallowed.
“It is bouquet agnostic so I could be an access customer and if my conditions change and I decide that… when I pay the GHC 190 I get compact,” he said, explaining how an access subscriber can move up and access compact-level content without the old one-step limits.
George also acknowledged behavioural quirks in the market, some customers are “price agnostic” and others value promotional perks such as competition entries, and said the policy balances those realities while pushing for greater affordability.
He closed by urging Ghanaians to judge the reform on outcomes rather than rhetoric, and by insisting the ministry will keep pushing for a fairer cost-to-content ratio across the continent.
