Ghanaian author and marketing professional, Adiza Ibrahim, has explained that her new book was created to offer young women a reliable source of guidance at a time many feel unheard or dismissed.
Speaking on Joy Prime monitored by MyNewsGh, she stated plainly, “The book was birthed from the fact that young girls try speaking to people, but they are not finding the right people to speak to.”
According to her, she often meets young women after speaking engagements who later tell her they wished they could reach out but had no supportive figure. She said many of them are discouraged by friends, ignored by parents, or even punished for speaking up.
Adiza told host Roselyn Felli that this reality pushed her to document her insights permanently. “If I die, the wisdom goes to the cemetery with me. So I decided to put it in a book and leave a legacy,” she said.
She added that a young woman in Kumasi encouraged her to write because “sometimes you don’t even know the kind of wisdom you carry.”
The book covers themes including personal values, family issues, career, education, empowerment, mindfulness, spirituality, intentionality, social lifestyle, and discernment.
She stressed that intentionality is especially important for women who want to progress: “We women have to be very intentional if we want to succeed.”
Adiza also addressed her widely praised marketing abilities, noting that her approach is driven by authenticity and presence. “You can’t say you’re a marketing person and you don’t embody it,” she said, explaining that she markets naturally in her daily activities.
On the recent viral videos of her promoting home appliances, she said the success came from committing to the message; “Customers want to see what you have. Live in the moment and show them.”
