Rapper Kwaw Kese, famously known as the “King of the Streets,” has opened up about navigating the evolving Ghanaian music scene and finding his place in the new Gen Z-dominated era.
In a chat on Showbiz 360 with Giovani Caleb monitored by MyNewsGh, he reflected on how his music journey has shifted from street anthems to bridging generational gaps.
“I haven’t stopped music,” Kwaw Kese revealed.
“But I’m not going crazy like I used to because there are new faces. We have to give them a chance to do their thing. But we still do our thing and try to penetrate through the Gen Zs with our software.”
For the 38-year-old musician, reinvention has been about more than just releasing new songs, it’s about maintaining relevance while respecting the legacy of his earlier work.
He described his iconic period as “part of the brand that happened… you can’t have it all the time, but it happened, and I experienced it. It was good.”
Kwaw Kese also reflected on how his older fans, now busy with family and careers, have given way to a younger audience eager to embrace his music. Yet, he remains confident that his “madman” persona still resonates.
“I’m the official madman for the Ghana music industry… nobody can take that,” he said proudly.
