There’s something deeply troubling brewing on social media—and it has little to do with music and everything to do with division.
Visuals recently surfaced hinting at a possible partnership between Ghanaian music legend Samini and the Ghana Tourism Authority (GTA). Almost immediately, a section of NDC faithful took to their platforms, calling out the GTA over what they perceived as political favoritism.
But let’s pause.
Must every initiative involving a public figure now be filtered through a party-coloured lens? Must talent, decades of hard work, and cultural impact suddenly be invalidated because someone dared to align with a political view we don’t like? This disturbing trend is tearing at the very fabric of Ghana’s creative community.
The creative industry isn’t a battleground for political warfare. It is our bridge—a space that unites, heals, and amplifies the beauty of Ghana to the world.
When we politicize national institutions like the GTA and demand partisan loyalty from them, we shrink our vision and weaken our national brand.
Samini is no stranger to Ghana’s creative evolution. From Wa to Wembley, his voice has been one of unity, strength, and African pride.
For over 20 years, he has waved Ghana’s flag high, creating sounds that echo from Accra to Atlanta. His music isn’t just entertainment—it is representation. It is cultural diplomacy. It is home.
Look no further than his recent single “CHAANA,” featuring the Grammy-winning Soweto Gospel Choir. This isn’t just a song—it’s a message. A call for Pan-African unity, for pride in heritage, for love beyond borders. It sets the tone for his upcoming album ORIGIN8A, a musical journey that explores the power of diversity and our shared humanity.
So yes—Samini deserves recognition. He deserves support. He deserves a seat at the table of national representation, not because of who he voted for, but because of what he has consistently done for Ghana.
And let’s not forget: initiatives like Year of Return, Beyond the Return, and Detty December only worked because they were inclusive.
They brought together talents and stakeholders across all divides—artists, vendors, creatives, influencers—without checking political IDs at the door. That’s the power of unity.
The GTA must remain a truly national institution, serving every Ghanaian. It should be a lighthouse for creatives from every region, background, and belief system. When we politicize support, we alienate rising talent, erode trust, and sow unnecessary division.
This is bigger than Samini. This is about the tone we’re setting for the future. Can a talented Ghanaian youth rise in the creative industry without fear of political labeling? Can a national institution support talent without being accused of bias?
We must answer these questions with maturity and a bold sense of purpose. Ghana’s creative economy is a force—capable of transforming narratives, economies, and futures. But only if we protect it from petty rivalries and party-based gatekeeping.
Samini’s journey is a blueprint of what happens when talent meets opportunity without limitation. That’s the energy we must all promote.
Let’s stop dimming our own stars. Let’s stop viewing excellence through the lens of party loyalty. And let’s start building a creative Ghana that is truly for everyone.
Because in the end, unity is our greatest masterpiece. And we must paint it together.
