Minister of Communication, Digital Technology, and Innovation Sam Nartey George says the recent agreement with MultiChoice delivers immediate, tangible savings for viewers and aims to improve what Ghanaians get for their money.
He told Channel One TV that the change is about unit price and real value: “I’m getting a bowl of waakye that satisfies me,” he said, painting the choice between a cheap, meagre service and a fuller package at the same or lower price.
Under the arrangement that takes effect from October 1, subscribers on lower-tier bouquets can pay the price they used to pay and receive content formerly reserved for higher tiers.
“Today with what we’ve announced from the 1st of October, if I paid for family, which was 190 Ghana, I will still get my compact the same way… football,” the minister explained, using the family-to-compact example to show how a 50% effective price cut can play out in practice.
He also outlined how premium users can downshift and still access most of their content, a move the ministry frames as stretching purchasing power rather than rationing channels.
The minister stressed this is not a short-lived promo tied to a single month: a pricing review committee will monitor conditions, but the intent is to make the improved value accessible and durable.
For ordinary viewers who had disconnected boxes because of cost, Sam George argued the changes make reconnecting affordable and meaningful without losing content.
