Vice President Jane Naana Opoku Agyemang has called for a stronger integration of culture, tourism, and economic policy, urging stakeholders in the tourism value chain to fully leverage Ghana’s creative and heritage assets.
Speaking during a working visit to the Ministry of Tourism, Culture and Creative Arts, the Vice President highlighted several initiatives underway, including the Black Star Experience, renewed promotion of local crafts, and a national photography competition focused on heritage sites.
She welcomed ongoing reviews of key legal frameworks such as the Ghana Culture Policy and the Ghana Tourism Authority Act, describing them as critical steps toward strengthening regulation and improving sector performance.
Enhanced collaboration with the Ghana Statistical Service and renewed focus on domestic tourism were also identified as priority areas.
Prof. Opoku Agyemang placed particular emphasis on the economic potential of Ghanaian foods, urging closer collaboration with the Food and Drugs Authority to unlock both health and commercial value.
She noted that many indigenous foods remain under-researched despite their cultural and nutritional importance.
She further encouraged service providers across the tourism ecosystem to take advantage of the 24-Hour Economy framework, explaining that it is designed to expand economic activity, create jobs, and decentralize opportunities nationwide.
The Vice President also underscored the role of language and storytelling in preserving identity and marketing culture, calling on the Ministry to deepen exploration of Ghana’s landscapes, wildlife, castles, forts, and lesser-known heritage sites.
“Many of these places still hold untapped tourism value and powerful historical narratives,” she said, urging sustained investment in cultural preservation and promotion.
